Web Survey Bibliography
Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.
Journal homepage (abstract)/(full text)
Web survey bibliography - Evaluation Review (2)
- A Comparison of Web-Based and Paper-Based Survey Methods Testing Assumptions of Survey Mode and Response...; 2009; Greenlaw, C., Brown-Welty, S.
- Use of Web and In-Person Survey Modes to Gather Data From Young Adults on Sex and Drug Use; 2009; McMorris, B. J., Petrie, R. S., Catalano, R. F., Fleming, C. B., Haggerty, K. P., Abbott, R. D.